The Ultimate Chart: When is the best time to post on Instagram

Why is it important to post at the right time on Instagram?

Knowing when is the best time to post on Instagram is crucial to get higher engagement rates I Image: Sprout Social
  • On the weekdays, sharing from 11:00 am to 3:00 pm also creates a lot of interest. People often check their phones throughout lunch or when their attention span begins to wane toward the end of the shift.
  • If you want to post on weekends, do so about 10:00 am on Saturdays when people are eating brunch or hanging out with their families and friends.
  • Even though Sunday is not a perfect day, the best time to post on Instagram on Sunday is between 8 am and 2 pm.
  • For Mondays, it is between 11 am and 2 pm, and for Tuesdays, it is from 10 am to 2 pm.
  • For Wednesdays, the engagement rate peaks generally from 11 am to 2 pm.
  • Best time to post on Instagram on Thursdaysis from 10 am to 2 pm.
  • Best time to post on Instagram on Fridaysis between 9 am to 2 pm.
  • Lastly, best time to post on Instagram on Saturdays is between 9 am and 11 am.

How should we find out what is the best time to post on Instagram?

Using Instagram Statistics

Understand Your Demographics

Understanding user demographics is quite important to act properly to find out what is the best time to post on Instagram

But what if your followers are dispersed across the world?

Utilizing A/B Tests

Weekdays are best for important posts

Considering Instagram’s algorithm

Concluding Thoughts

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Computer Scientist on the way! Grad student @MIT I find meaning in Math, Artificial Intelligence, Philosophy, and Cinema

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Dianne B. Zee

Dianne B. Zee

21 Followers

Computer Scientist on the way! Grad student @MIT I find meaning in Math, Artificial Intelligence, Philosophy, and Cinema